Branding Revamp-The Kaiser Agency

In redesigning the Kaiser logo, we aimed to honour the brand's origins while injecting new energy and vibrancy into its identity. Kaiser was created and grown by Claire McGivern (Claire Lyons), so it felt essential to reflect her presence within the new logo. To achieve this, we combined the initials 'C' and 'L' to create a bespoke 'K' – a subtle yet meaningful nod to the founder, owner, and driving force behind the brand.

To achieve this, we redrew the crown icon, shifting it to a more informal style that better aligns with this new direction. We introduced vibrant colours – 'Myoga Purple' and 'Summer Turquoise' – which provide a dynamic contrast, adding depth and excitement to the brand's palette. The tagline, "Transforming HR, Elevating Potential," is underlined in turquoise, symbolising support and growth. This approach infuses the Kaiser brand with a renewed sense of fun and energy, reflecting its evolution and commitment to elevating human potential.

CLEAR SPACE GUIDELINES FOR THE KAISER LOGO:

Define Clear Space Area:

There should be at least 50mm amount of space around all sides of the logo. This ensures that the logo remains distinct and unobstructed by other design elements or text.

Spacing Around the Crown:

The crown above the letter 'K' should have a similar amount of clear space ("50mm") above it. This ensures that the playful crown element remains prominent and isn't crowded by surrounding content.

Spacing Below the Tagline:

For the space below the tagline "Transforming HR, Elevating Potential," there should be at least "50mm" height to separate it from any adjacent content or borders.

Maintaining Balance and Readability:

When placing the logo in various formats, such as letterheads, brochures, or websites, ensure that the clear space is maintained to uphold the brand's integrity and the visual impact of the logo.

Primary Palette:

Myoga Purple can be used for accent elements like icons, highlights, or call-to-action buttons.

Summer Turquoise is ideal for secondary accents, borders, or background elements that need to draw attention without overwhelming the viewer. Description: A vibrant, bold pink that conveys creativity,energy, and a modern touch.

Midnight Navy is the primary colour for text and core brand elements, ensuring readability and a professional appearance. Description: A fresh, calming turquoise that symbolises clarity, growth, and a welcoming atmosphere.

Bright White can be used for backgrounds and spaces around the logo and text, maintaining a clean and modern look. Description: A clean, neutral white to provide a balanced contrast and highlight the other vibrant colours.

This palette balances vibrant, playful colours with professional tones, aligning with the rebrand's goal of creating a dynamic yet approachable identity.

Secondary Palette:

Coral Pink and Soft Lilac can be used for subtle branding elements, hover effects, or gradient overlays to add a dynamic feel.

Mint Green is ideal for secondary backgrounds or to bring a sense of freshness and renewal to print and digital materials.

Steel Grey can be employed for text, icons, or elements that require a neutral tone to balance the more vivid primary colours.

Soft Peach provides a light and inviting hue, suitable for highlighting key content areas or adding a

friendly touch to designs.

This secondary palette provides a range of colours that are complementary yet distinct, offering flexibility for a variety of design needs while maintaining the vibrant and approachable essence of the Kaiser brand.

Ready to Transform Your Brand?

Whether you're looking to refresh an established brand or build a powerful new identity from scratch, Run My Business is here to help. Our strategic approach ensures your brand not only looks exceptional but also delivers real business impact.

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